Mike Kondoudis, a United States Patent and Trademark Office licensed trademark attorney, revealed in a tweet that the American singer Miley Cyrus filed trademarks for ‘Miley’ and ‘Miley Cyrus,’ “claiming plans for clothing, energy drinks, entertainment services, virtual currency management software, virtual clothing, footwear, sports gear and more.”
#MileyCyrus has filed trademarks for MILEY
and MILEY CYRUS claiming plans for:
Clothing + Energy drinks
Virtual currency management software
Virtual clothing, footwear, sports gear
…and more!#Crypto #Web3 #Metaverse @MileyArmy @mileyworld pic.twitter.com/ng1PKxfAbR
— Mike Kondoudis (@KondoudisLaw) August 22, 2022
So far, Cyrus has just purchased two non-fungible token-related trademarks, but if she moves forward and releases virtual products and services, it would be the artist’s first independent venture into the metaverse.
Miley Cyrus Becomes Gucci Beauty’s First-Ever Avatar Guest
According to media reports, early this month, Gucci Beauty also invited Miley Cyrus into the metaverse as its first-ever avatar guest, where Cyrus took over Roblox’s Gucci Town to create an immersive experience inspired by the Gucci Flora.
Gucci Town is the brand’s virtual destination for the growing Gucci community and seeks to create space for shared creative experiences and connection building.
Last year, the SOS Foundation – a decentralized, community-driven token dedicated to supporting humanitarian programs, preserving creative arts communities, and protecting the planet’s environmental resources – gave a donation to Miley Cyrus’ Happy Hippie Foundation, with a mission is to rally young people to fight injustice facing homeless youth, LGBTQ youth and other vulnerable populations.
On the Flipside
- The popular opinion on Twitter is that the singer is securing her brand on metaverse. While she might not do something with it, the trademarks are an attempt to stop brands stealing and false trademarks claiming her name on metaverse.
Why You Should Care
Among other celebrities, Billie Eilish and her company Lash Music LLC filed trademark applications for her name and the Blohsh logo. Snoop Dog has also joined the Metaverse.
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