Lacoste Announces UNDW3: The Emerge NFT Collection on OpenSea

Lacoste Announces UNDW3: The Emerge NFT Collection on OpenSea

Activewear brands joining the NFT space is definitely fashionable, as Nike, Adidas, Puma, and many other sportswear giants have developed their own Web3 projects since 2021. However, the rising demand for NFTs has also been met with intense competition.

Previously, Nike has hit the jackpot twice, with the success of NIKE X RTFKT CryptoKicks and overall NFT sales worth $185 million in revenue, outrunning second-place Dolce & Gabbana seven times. The Nike NFT run also left behind such established fashion brands as Tiffany, Gucci, and Adidas.

Beyond that, the tenth spot in the Fashion NFT TOP 10, the French fashion brand Lacoste, made a name for themselves in the Web3 space with the UNDW3 NFT project. Lacoste held its first NFT minting event back in June and has won over the interest of social media. As a matter of fact, there were 12.12 million social media mentions in September alone, according to LunarCrush.

From the Deepest Depths of the Metaverse Swamp

According to a recent update on Lacosteโ€™s Twitter account, the new UNDW3: The Emerge NFT collection will give birth to 11,212 more NFT crocodiles. Furthermore, the NFT crocodiles will be rocking classic Lacoste accessories with clues in them. The new edition of Lacoste NFTs will drop on OpenSea and will include a Genesis Pass.

The NFTs feature a crocodile in the dark floating slightly above water with various attributes, for example, shiny, navy blue eyes and silver skin. Besides, โ€œThere is more to the world than what meets the eye,โ€ reads the UNDW3 slogan. Part of it is the fact that Lacoste also offers co-design rights for the NFTs.

Scammers on a Crocodile Hunt

In spite of the success of the initial Lacoste UNDW3 NFT edition, the official Twitter account of the French fashion brand sent out a warning to NFT enthusiasts. Apparently, fraudsters tried to impersonate Lacoste and steal the private keys of their crypto wallets.

On the other hand, bad actors are imitating Lacosteโ€™s NFT collection on OpenSea. In response to the situation, Lacoste asks NFT enthusiasts to DM on their official Discord channel.

On the Flipside

  • No official date has been given for the UNDW3: The Emerge NFT collection on OpenSea.

Why You Should Care

The top fashion NFT brands have collected over $260 million in sales so far in 2022. As it is becoming a large part of the NFT total market cap, the top fashion and sportswear brands are likely to invest in blockchain collaborations.

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