Coca-Cola to Launch Pride Series NFT Collection to Celebrate LGBTQIA+ Community

Coca-Cola to Launch Pride Series NFT Collection to Celebrate LGBTQIA+ Community

Coca-Cola, one of the world’s biggest beverage companies, has announced that it will be launching a Pride series NFT collection in celebration of the LGBTQIA+ community.

Coca-Cola to Launch Pride-Series NFT

Coca-Cola announced that the collection was created in collaboration with multi-award-winning designer and advocate for LGBTQIA+ rights, Rich Mnisi.

According to Coca-Cola, Mnisi’s “artworks are inspired by an enduring idea: that energy cannot be destroyed. It can only be transferred, changed in form, locked up or released.”

Coca-Cola says that the goal behind the Pride NFTs is to shine color-filled light on community members, and to spread a message of love. According to Coca-Cola, each NFT in the collection will be unique. 

Pride NFTs to be Launched on Polygon

Coca-Cola revealed that the 136 NFTs in the Pride collection were built on the Polygon network, some which have already listed on OpenSea. The Pride Series NFT collection was launched with a floor price of 1 Ethereum (ETH).

According to the soft drinks giant, all proceeds from the initial sale will be donated to charities serving ‘OUT’—an LGBTQIA+ community and the second-oldest in South Africa.

On the Flipside

  • Despite their increasing adoption by major corporations, global sales of NFTs totaled a little over $1 billion in June, representing a 12-month low for monthly sales. 

Why You Should Care

The move from Coca-Cola mirrors the increasing adoption of NFTs and their widening range of use cases outside of personal profit.

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